From story to product. From byline to bottom line.
The world of journalism is changing. Staff jobs are disappearing almost as fast as print readers and paid subscribers. Newspapers become less about news and less about paper. Audiences become less about reading, listening and viewing and more about participating and experiencing.
The world of journalism is full of opportunity. Mighty media conglomerates, broadcasters and publishing houses still have power, but they now have to share it. Technology is creating a level playing field for publishers of all kinds of media: from crazy cat blogs to crowd-sourced investigative reporting. For every disappearing advertiser, there is a crowdfunder ready to invest, donate, sponsor or pay a dollar. Or ten. Or a thousand.
The world of journalism is increasingly competitive. Despite the industry’s transformation, media remains a popular area of study with tens of thousands of talented graduates joining the field each year. Like those affected by the ongoing redundancies in traditional media, most of them will – by choice or out of necessity – become freelancers.
The world of journalism needs journopreneurs. With commissioning budgets slashed, content freely available, delivery models changing and pay models constantly reinvented, journalistic skills alone are no longer enough. In order to be successful and sustainable, independent journalists need to adopt more business skills and think like entrepreneurs. They need to become journopreneurs.